Academy of Art University
Package design III

Photography
Alexis Penney

Tools
Photoshop & Illustrator 

Description
Detox is a seasonal cleaning supply line and fictitious sub brand of Knack. De·tox (de-toks’): to remove or cleanse oneself of a harmful substance, as a poison or toxin. Spring cleaning is known as a week in the beginning of spring where people throw out the old and begin a new, sort of, a detoxification of one’s home. The idea is meant to be playful, fresh & witty. Here we have used translucent plastics, bright fresh colors and fun names to give the line that unique touch.